|Statement||John A. Lucas, guest editor.|
|Series||New directions for institutional research -- v. 6, no. 1|
|Contributions||Lucas, John A.|
|The Physical Object|
|Pagination||viii, 97 p. :|
|Number of Pages||97|
– Understand the importance and need for a good marketing plan. – List the key components of a marketing plan and its details. – Develop your own strategic marketing plan. – Track your marketing File Size: KB. Your initial marketing plan is a wish list of what you would do if you had sufficient resources. You might consider developing this list in a creative brainstorming session with a group of people, which could File Size: KB. Max is the marketing manager at the university bookstore. He is developing his marketing plans for next school year. The bookstore is charged by the university to be a profit center for the school, therefore . Create a marketing plan and a budget to implement your plan. It's critical that you write a formal marketing plan. In order to make the plan a reality, you need to budget for each of your 95%(25).
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