Developing a total marketing plan
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Developing a total marketing plan

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Published by Jossey-Bass in San Francisco .
Written in English


  • Universities and colleges -- United States -- Administration -- Addresses, essays, lectures.,
  • Marketing research -- Addresses, essays, lectures.,
  • Education, Higher -- United States -- Marketing.

Book details:

Edition Notes

StatementJohn A. Lucas, guest editor.
SeriesNew directions for institutional research -- v. 6, no. 1
ContributionsLucas, John A.
LC ClassificationsLB2341
The Physical Object
Paginationviii, 97 p. :
Number of Pages97
ID Numbers
Open LibraryOL18692585M

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